After their favorite shows air, the first place Gen Z goes is to their group chat.
We crafted a channel that feeds that need: from text messages written by the characters to Venmo charges based on plot points to "did-you-see-that" tea-spilling videos.
We took over the HBO Max Pop channels across Instagram and Twitter to give voice to programs like Succession, The Last of Us, The White Lotus, House of the Dragon, Sex and the City, The Sex Lives of College Girls, and more. We created the content we wanted to see as genuine fans of the service.
Preparing for leadership in the world of work.
We are responsible to designing single statics, carousels, and IG reels.
Designed in Illustrator and Photoshop.
Designers: Laura Maier & Kelli Mosher
Copy: Tara Thomson & Reid Flynn
Associate Creative Director: Meg Lake
Group Creative Director: James Hough
Agency: AMP Agency